DIGGS Email System
Developed and executed email marketing, building a cohesive email design system across lifecycle flows and promotional campaigns. Optimized for conversion through data-driven decisions and A/B testing, while ensuring brand consistency across all touchpoints.
DIGGS packaging
Led packaging design for the DIGGS rebrand, translating the updated brand identity into a cohesive packaging system and ensuring consistency across all product lines. Also art directed new photography and curated image selection to align with the updated visual language.
DIGGS paid marketing
Led paid marketing creative across digital channels, developing assets aligned with campaign strategy and brand identity. Optimized performance through data-driven insights and A/B testing, continuously refining creative based on trends, engagement, and conversion metrics.
Brand Activation & Experiential Design
Designed brand activation experiences, including expo booth environments, retail pop-ups, and in-store activations across pet retailers such as Petco, PetSmart, and Pet Food Express. Translated the brand into physical spaces, creating visually impactful experiences that stood out while remaining cohesive and on-brand.